Golf Principles

We spoke with renowned custom-fitting expert Jason MacNiven, owner of Golf Principles Ltd.

Jason’s impressive career has included time spent working at Callaway, Taylormade and Wentworth. Jason has worked with thousands of clients and amassed more than 10,000 hours of custom-fitting experience. He has personal experience of working with several different technology systems and made the transition from a radar system to Foresight Sport’s GCQuad.

In this Q&A session, Jason tells us about his experience and success as a custom-fitter, as well as explaining the reason behind his technology switch and the positive impact this has had on his business.

“…it’s definitely worth a comparison test…when that shot was hit out of the heel and it was showing left-hooking [on the radar unit] – and I know, and the player knows, it’s going high and right, and it’s showing on the Quad as going high and right…that’s game, set and match. At that point you go, ‘wow’.”

JASON MACNIVEN
GOLF PRINCIPLES

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Year-round operation.

No weather downtime. No seasonal drop-off. Our simulators keep play active 12 months a year, protecting revenue during shoulder seasons and turning low-traffic periods into high-value bookings.

“The studio has allowed us to be a 12-month-a-year operation. It’s revolutionised the entire business. We had a plan to pay the loan back for the studio in five years. It was done in just under two.”

Carl Bianco, Head Pro, Woking Golf Club.

Multiple income streams, one space.

  • Structured coaching programs and academies
  • Professional club fitting services
  • Corporate bookings and private hire
  • Simulator leagues and competitive play
  • Premium memberships and event packages 

Each revenue line compounds the other. Coaching drives fitting sales. Leagues drive bar revenue. Corporate events introduce new members.

Built to perform commercially.

This isn’t a one-off feature. It’s infrastructure built to last. Engineered for thousands of swings. Designed for consistent performance under commercial pressure. An asset that delivers return year after year, not just month one. 

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