Peter Finch
PGA Professional & Content Creator
“I was comparing the Foresight data to radar data, it just became clear that one was more consistent than the other.”
Peter Finch is a household name in the world of golf, and we recently caught up with him to talk about how Foresight Sports has helped to accelerate the growth of his brand, and how his new simulator takes his content to the next level.
“From the very start it became apparent that moving into a new form of media and a new generation of golfers, that gathering data and understanding the data was going to become more and more important.
I chose Foresight initially just because of the way that the data was captured.”
“I was familiar with radar systems as well, and we all know that these different launch monitors all have their own benefits.
But for me, with Foresight, because it was a photograph, because it was data which was so consistent every time, and not just based on ball flight, I felt that I could trust that really well.
What really led me to be mostly using the Foresight tech indoors was, for a start, it was pretty clear quite quickly that there was absolutely no disadvantage when compared to using them outside because the data is so consistent.”
“To have the ability to look outside, see snow on the ground, shrug, and then go play Pebble Beach. It’s quite nice.”
“The second reason for moving indoors is because we have control over the environment. In the northwest of England, if you’ve never been here before, probably don’t come in winter because is completely pointless, especially if you’re going to be playing golf. So indoors it allows us to have consistency of data, and I don’t have to wear 64 layers.
Being indoors has really helped our business just because it makes it easier to make the videos that we need to. It’s so hard sometimes, especially this time of year when you have to review a driver and you look outside and it’s snowing.”
“So being indoors and having the potential to be working all year round is absolutely crucial. And as it gets round to summer, all I really need to do is turn the heater off and I can continue to do lessons and review clubs in here. So having an indoor set up is so important because it’s an all-year-round environment that you can use.
You can’t really trust what’s going to happen outside, so having something indoors which you can control has been absolutely essential for what we do.”
Video gallery.
