Peter Field Golf

We recently spoke with Peter Field, owner of Peter Field Golf based at the Norwich Family Golf Centre.

Peter’s incredible facility is home to one of the country’s most impressive teaching academies. In this Q&A session, Peter and Performance Coach Lewis Clarke explain how they use a combination of technology alongside their GCQuad to deliver a comprehensive coaching service. 

3D motion technology from K-Motion and a Swing Catalyst balance plate combine with the GCQuad to provide players with, as Peter describes it, “a complete MRI of their golf swing”, resulting in an accelerated coaching journey and very happy clients. 

“Once they use it and see it, they start understanding that what it’s doing is really high-tech for one, and two, the data they’re getting from it is fantastic.“

LEWIS CLARKE
PETER FIELD GOLF

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Year-round operation.

No weather downtime. No seasonal drop-off. Our simulators keep play active 12 months a year, protecting revenue during shoulder seasons and turning low-traffic periods into high-value bookings.

“The studio has allowed us to be a 12-month-a-year operation. It’s revolutionised the entire business. We had a plan to pay the loan back for the studio in five years. It was done in just under two.”

Carl Bianco, Head Pro, Woking Golf Club.

Multiple income streams, one space.

  • Structured coaching programs and academies
  • Professional club fitting services
  • Corporate bookings and private hire
  • Simulator leagues and competitive play
  • Premium memberships and event packages 

Each revenue line compounds the other. Coaching drives fitting sales. Leagues drive bar revenue. Corporate events introduce new members.

Built to perform commercially.

This isn’t a one-off feature. It’s infrastructure built to last. Engineered for thousands of swings. Designed for consistent performance under commercial pressure. An asset that delivers return year after year, not just month one. 

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